Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. One big advantage of online marketing over traditional marketing is the ability to gather and analyze data in real-time. This ensures digital marketing teams can make data-driven decisions to achieve their business and marketing goals.

The potential customers you can find online is a much larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable.

A digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include:

• Company websites
• Social media networks such as Facebook, YouTube, and Instagram
• Search engines including Google and Bing
• Email marketing
• Mobile apps like TikTok and WhatsApp
• Online display ads
• Blogs

Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.

Black hat SEO refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engine’s terms of service. White Hat SEO refers that working within search engines’ terms of service to improve a site’s search engine results page (SERP) rankings while maintaining the integrity of your website and staying within the search engines’ terms of service.

Engagement—the sum of reshares, likes, comments, and clicks—is a big signal of social success for many people. How do you get more people talking about and interacting with your brand on social media?

• Ask questions
• Share behind-the-scenes
• Run a contest
• Host a chat

To answer this question, you need to understand the basic underlying principle that is holding both the SEO and PPC or Search Engine Optimization and Pay-per-click in a thread. If you are going to use SEO, it will be like you are buying the house but not the land. So where are you going to stay? Nowhere, right? So, SEO cannot be chosen over PPC. PPC is a different channel, and SEO is another customer acquisition channel. A PPC uses a constant influx of funds to keep it running. Pay-per-click is a short term advertising tool, whereas SEO is generally slower and uses long-term traffic for the growth of the traffic. So, if you need the ball to roll, choose PPC, or if you have long term plans, you can go for SEO.

If you have chosen a professional website development company, then it would take around 1 to 4 months starting from scratch till the end for basic information websites with less functionality.

Website builders can help you in building your website quicker but, it’s quite hard to rely on it as you have to handle everything right from scratch. Advice or opinion from an expert may help in producing better results.